Senior Copywriter

Apollo Gaming is hiring: Senior Copywriter: Cape Town We are seeking a highly skilled and strategic Senior Copywriter with experience in iGaming or other regulated digital industries. The successful candidate will be responsible for producing compelling, compliant, and conversion-focused content across multiple marketing channels, supporting player acquisition, engagement, and retention. This role works closely with Marketing, Compliance, Product, and CRM teams to ensure all messaging aligns with brand tone, regulatory requirements, and responsible gambling standards. 📍 Location: This role is based in Cape Town, and applicants must currently reside in Cape Town. Key Responsibilities: Content Creation & Campaign Messaging -Develop high-quality copy for CRM campaigns, promotions, landing pages, app notifications, emails, SMS, and push notifications. -Write and optimise copy for player acquisition, retention, and reactivation campaigns. -Translate complex product features, bonuses, and terms and conditions into clear, engaging, and player-friendly messaging. Compliance & Regulatory Alignment -Ensure all content complies with iGaming regulatory requirements, responsible gambling guidelines, and advertising standards across jurisdictions. -Collaborate closely with Compliance and Legal teams to review and approve marketing content prior to publication. -Maintain strict adherence to responsible gambling messaging and regulatory frameworks. Brand & Creative Strategy -Maintain and evolve the brand voice and tone across all communication channels. -Work with designers, product managers, and CRM specialists to deliver cohesive marketing campaigns. -Provide briefs and creative direction to support campaign development. Performance Optimisation & Collaboration -Analyse campaign performance and optimise copy based on data insights, -A/B testing, and player behaviour. -Mentor and provide constructive feedback to junior copywriters. -Stay up to date with industry trends, competitor messaging, and regulatory developments. Minimum Requirements Grade 12 (Matric) -Diploma or Bachelor’s Degree in Marketing, Communications, Journalism, or related field -Minimum 5 years’ experience as a Copywriter, preferably within iGaming, fintech, or other regulated digital industries -Strong understanding of CRM copywriting (email, push notifications, SMS, and in-app messaging) -Proven ability to produce conversion-driven and compliant marketing content -Experience working across multiple markets and regulatory jurisdictions -Excellent attention to detail and proofreading skills -Ability to work in a fast-paced, deadline-driven environment -Experience mentoring or guiding junior team members will be advantageous -Understanding of player lifecycle management and retention strategies Apply now by submitting your CV to: careers@apollogaming.co.za