Responsible Gambling Manager

That’s a wrap of the Big Africa Summit 2025, where our CMO Mathabo Sekhonyana, took the stage on two panels to unpack the role of AI in sports betting and leveraging major sports events for impact. From optimising betting decisions with machine learning to harnessing sports sponsorships for audience engagement, the conversations with fellow panelists and industry leaders left us with a lot of food for thought. Some of the insights unpacked:   📌 Building credibility and connection is crucial—major sports events can be a powerful tool when executed right. 📌 Local and community events play a key role in audience engagement. 📌 Marketing regulations must evolve, ensuring responsible gambling in advertising, especially during big events. 📌 AI regulation was a major theme—understanding that data policy is not AI policy and bridging the gap between emerging tech and regulation is critical. 📌 Hyper-personalisation – Machine learning enables tailored recommendations and promotions based on user behavior and preferences. AI will continue refining user experiences. Well done to the BiG Africa Summit for an incredible Summit,🙌 and thank you to our amazing fellow panelists Purity W. , Precious Mokwebo , Moshe Mabanna , Mr.John Kamau Kungu Alwin Matthews (MBA) 📰 Stay tuned for our upcoming LinkedIn article where we will deep dive into these summit insights and more.