Influencer Marketing Manager
The Influencer Marketing Manager is responsible for building and managing a network of 500+ sportsbook and iGaming influencers, including onboarding, brand alignment, and relationship management.
Gambling Industry Jobs is a platform that connects professionals with opportunities in the iGaming industry.
- Competitive salary
- Health insurance
- Retirement plan
Benefits estimated based on industry standards
In our latest Career Conversation with Daniel Pacheco, Founder at Watuza Media, a #SocialMedia & #iGaming expert, as well as a Full Stack Developer, we explore what it really takes to build and manage large-scale creator networks in the sportsbook & iGaming industry. Daniel shares how he built a network of 500+ #sportsbook & iGaming influencers while working at an offshore bookie, and what most people misunderstand about this channel. He describes the role as similar to an account executive, but with one key difference, that you’re not always working with traditional professionals. Influencers come with different personalities, expectations, and challenges, and some can be very difficult to manage. Influencer marketing is not a switch you turn on and instantly see results. It’s a process... Just like hiring a new employee: 🔶They need onboarding 🔶They need to understand your brand 🔶They need time to perform 👉 We dive deeper into this (and much more), including what makes a strong candidate in this space for an #InfluencerMarketingManager role: ➡️A genuine passion for sports and the iGaming industry ➡️Understanding how social media works ➡️Strong communication and negotiation skills ➡️The resilience to build and manage influencer relationships 🎥 Watch the video and grab the key insights here: https://bit.ly/4tmixHM #iGamingCareers #GamblingIndustryJobs #GamblingJobs #LATAM
View on LinkedIn →