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Apologies in advance for the length of this. But in early 2022, I decided to take the breezy newsletter we were sending out as an advertisement for our merch store and see if I could turn it into an actual business. So I formed a brand new LLC, and three years ago to the day, on March 1st, 2022, I hired Eliot Crist to be the CEO and the first full-time employee of Matthew Berry's Fantasy Life He must have thought I was crazy. I had boot strapped it to date and it had made some money, but nothing crazy. And though the email was well written, it was a list with not a massive subscriber base and whose entire purpose had been to sell t-shirts and hoodies. But for some reason, Eliot bought what I was pitching and we started to get to work. We are #stillclimbingthatmountan and have far to go but as we sit here, today, on the third anniversary of Eliot’s hiring and the start of Fantasy Life as we know it, I wanted to reflect on the journey so far. Under Eliot’s leadership, in the last three years, Fantasy Life has: * Gone from 1 to 23 full-time employees with close to 50 more free lancers, attracting top talent from incredible companies around the industry. * Increased revenue by at least 50% every single year and that includes 2025, where we are only two months into the year. * Increased newsletter subscribers to hundreds upon hundreds of thousands and built FantasyLife.com into a destination website that does millions upon millions of page views every month for fantasy players and sports bettors alike. *Launched a best in class premium tool set and partnered with NBC Sports on it, a partnership that continues to this day. *Produce over 25 hours of broadcast content weekly for some of the biggest media companies in the world, including LG Electronics North America SiriusXM Roku Fubo Amazon & more to come. *Continue to grow our social channels. Between all of the channels we control we have over 4 million social followers. *Partnered with a360media on a Fantasy Life branded magazine that last year produced 250,000 copies in over 50,000 stores nationwide and will once again be available this year wherever you buy magazines. *Acquired the Guillotine Leagues gaming platform and increased the user base by over 100% while launching a new NFL playoff format. *Raised a strategic “friends and family“ round that includes some of the most well respected investors in the space, including Jason Stein LRMR Ventures (family office of LeBron James and Maverick Carter), Roger Ehrenberg Casey Wasserman Chad Hurley George Pyne Tony Khan Ryan Detert Chris Detert Matthew Hiltzik Alec Scheiner Chris Grove Michael Wittmeyer Brian Goldberg Kyle Scott Laskowski and many others, including Joe Burrow, Josh Allen, Ja’Marr Chase and John Legend. So incredibly proud and thrilled these people I respect so much believe in what we are building. Oh, and just wait until you see who is investing in our seed round!