Founders Office Fellowship
Building the next generation of operators for D2C brands and the creator economy.
Metvy is a platform for D2C brands and the creator economy.
- Competitive salary
- Equity
- Health insurance
- Professional development
Benefits estimated based on industry standards
Most D2C brands start with a product. Then they try to convince the internet to care. Kusha Kapila did the opposite. She started with a conversation. Not ads. Not launch campaigns. Just an uncomfortable truth women rarely talk about in public: innerwear struggles. For months, there was no product. No “coming soon.” No brand reveal. Just stories. And stories do something ads rarely do: they make people feel seen. So when underneat.in finally launched, something unusual had already happened. The audience wasn’t discovering the brand. They were waiting for it. That’s the quiet advantage most founders miss. You don’t build a brand by announcing it. You build it by making people care before it exists. Because in 2026, distribution is easy. Attention is the hard part. And attention doesn’t come from launch posts. It comes from conversations people decide to come back to. If you’re building a brand, start earlier than the product. Start with the story. Apply to the Founders Office Fellowship–building the next generation of operators. Apply Now:- https://lnkd.in/gxKqc47v #D2CBrands #FounderLessons #CommunityFirst #CreatorEconomy #ContentStrategy #IndianStartups #StartupIndia #ConsumerBrands
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